Note: This guest post is from April Weppler, an organizational development consultant based in Ontario, Canada – and a graduate of the Training, Facilitation, and Consulting Certificate Program. Thanks April! Are you working on your spring donor appeal? Are you writing your next member renewal letter or “e-blast ask?” Perhaps … [Read more...]
Ask for the gift – then be quiet
Do you need to raise more money? For most nonprofits, the most efficient fundraising strategy involves seeking major gifts from individual donors. Don’t be intimidated by the phrase “major gifts.” As we discussed in a recent post, you decide what “major” means. For grassroots groups, that could be $500 per year or $40 per month. … [Read more...]
Treasurer confidential
About a year ago, I became the treasurer of a well-established but tiny nonprofit. With an annual budget of less than $100,000 and limited staff, our organization is as grassroots and community-based as it gets. I’ve served on several boards. I train boards for a living. I write books about how to be an effective board member, … [Read more...]
What are “major gifts” – and where do I find them?
When talking with potential clients, I often ask the following questions: "What do you consider a major gift? How many donors contribute at that level?" The phrase "major gift" perplexes some people. If needed, I might rephrase as follows: What do you consider a big gift from an individual donor? If you skimmed off the top 10% … [Read more...]
No new nonprofits! A manifesto
As a consultant, I handle a lot of inquiries – by phone, via email, and in person. For example, Can you train our board to raise money? Do you do strategic planning? We’re dealing with “founder’s syndrome” – can you advise us? Can you help with our fundraising plan? We’re considering a merger with another organization and … [Read more...]
Fuel your annual fund with a bequest challenge
Note: Andrea Kihlstedt is a good friend, trusted colleague, and co-founder of Train Your Board. This guest post is adapted from Capital Campaign Masters, where she shares lots of wisdom about capital campaigns. Check it out! Does planned giving always fall to the bottom of your to-do list? Yes, you know it’s important. But planned … [Read more...]
The big (bad) shift in fundraising
A year ago, I wrote The Big Shift in Fundraising, an upbeat post about changing trends in giving. To sum it up: After decades of gradual “wealthification” of U.S. philanthropy – a greater percentage of the philanthropic pie contributed by wealthy and uber-wealthy donors – donors flipped the script in 2016. Most of the growth in giving … [Read more...]
How to create a great promotional video
Note: This guest post is from Rachel Jellinek of Reflection Films, a skilled filmmaker and savvy marketer. Thanks, Rachel! When telling your organization’s story through video, pay attention to several key considerations. First and foremost, how would you answer these questions? What do you want people to know? What do you … [Read more...]
The three most powerful words in fundraising
What gets in the way of you and your board raising more money? For a fundraising trainer like me, this is a key question. Any sort of fundraising education must address the barriers that make it difficult for people to participate. This list of common barriers won’t surprise you. Perhaps you’ve experienced them yourself. … [Read more...]
Asking Styles: Boost Your Board’s Fundraising
Note: The following guest post from Brian Saber is adapted from his new book, Asking Styles: Revolutionize Your Fundraising. Thanks, Brian! At Asking Matters, we developed Asking Styles to directly address the myth of the ideal, stereotypical fundraiser. Our model is based on the concept that authenticity is central to building … [Read more...]
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