What’s my favorite fundraising tool? That’s easy: show me a gift chart. If you’re like me, you need to understand how many donations, at what amounts, are needed to reach your goal. If the information is presented in a visual, easy-to-understand way, that’s even better. A gift chart can be used to: Test the feasibility of … [Read more...]
A fundraising recipe: Optimism, creativity, persistence
I once chaired a capital campaign that lasted seven years. That’s seven years of planning, designing, strategizing, and adapting. We completely rebuilt our facility in two phases, which required many, many conversations with architects, designers, and contractors. Seven years of fundraising equals a LOT of asks. In fact, some … [Read more...]
Not all money is created equal
What’s the best mix of income for your nonprofit? How can you build sustainable revenue streams that make you resilient and self-sufficient? You’ve got lots of options – that’s the good news – but not every option is relevant to every organization. Consider the following facts and principles. Where money comes from Broadly … [Read more...]
The consultant’s fortune cookie
At a recent community event, I encountered a bowl of fortune cookies. I cracked one open and surprise – it tasted better than expected. Then I read the little slip of paper. You always have the right answers, it said. They just sometimes ask the wrong questions. I started laughing. Is there a series of fortune cookies designed … [Read more...]
Dream big, raise more money
Once upon I time, when I worked as a development director, I would gather the program staff annually to ask the “what if” questions: What if we had all the money we needed? What if we could do the work we wanted to do without worrying about the budget – what would we do? What if we had the capacity to try new things and do our … [Read more...]
When the donor says yes, what do you say next?
Note: This post was co-written by my friend and colleague Harvey McKinnon. Thanks Harvey! It was also re-imagined as an exercise for the book, Train Your Board (and Everyone Else) to Raise Money. As a fundraiser, you’re probably focusing on “the ask”: how to frame your request in the most compelling, inspiring way. Without a doubt, a … [Read more...]
More money together: Shared fundraising strategies
In my work as a fundraising consultant and trainer, I'm faced with two persistent myths: Scarcity: There’s not enough resources to go around, which leads to... Competition among groups to gather those scarce resources. To address these myths, let’s begin with a few numbers. Nonprofits across the U.S. receive more than $1.5 … [Read more...]
Donor personas – the key to powerful fundraising appeals
Note: This guest post is from April Weppler, an organizational development consultant based in Ontario, Canada – and a graduate of the Training, Facilitation, and Consulting Certificate Program. Thanks April! Are you working on your spring donor appeal? Are you writing your next member renewal letter or “e-blast ask?” Perhaps … [Read more...]
Ask for the gift – then be quiet
Do you need to raise more money? For most nonprofits, the most efficient fundraising strategy involves seeking major gifts from individual donors. Don’t be intimidated by the phrase “major gifts.” As we discussed in a recent post, you decide what “major” means. For grassroots groups, that could be $500 per year or $40 per month. … [Read more...]
Succession planning: Leading by sharing power
In 1986, I killed my first nonprofit organization. That wasn’t my plan. In fact, there wasn't any plan. When our vibrant, all-volunteer nonprofit was ready to hire its first employee, the board chose me. With staff in place, our group took a big step forward: more programming, new audiences, bigger impact. While I was merrily … [Read more...]