The month of December can make or break your entire fundraising year. And, as I am sure you know, the most effective way to raise money is ask for it in person. Combining these two facts yields a pretty basic, straightforward question: How many donor meetings have you scheduled this month? Not enough, right? Sorry, no … [Read more...]
Tearing Up Money (and other tricks for addressing the money taboo)
Several years ago, at the beginning of a fundraising workshop, I took out a $20 bill and passed it around, asking, “Is this real currency?” Everyone examined the bill and agreed that yes, it was the real thing. Then, to the amazement of the group, I ripped it up. The pieces floated to the floor like confetti. Silence – a long, … [Read more...]
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