Note: Andrea Kihlstedt is a good friend, trusted colleague, and co-founder of Train Your Board. This guest post is adapted from Capital Campaign Masters, where she shares lots of wisdom about capital campaigns. Check it out! Does planned giving always fall to the bottom of your to-do list? Yes, you know it’s important. But planned … [Read more...]
The big (bad) shift in fundraising
A year ago, I wrote The Big Shift in Fundraising, an upbeat post about changing trends in giving. To sum it up: After decades of gradual “wealthification” of U.S. philanthropy – a greater percentage of the philanthropic pie contributed by wealthy and uber-wealthy donors – donors flipped the script in 2016. Most of the growth in giving … [Read more...]
How to create a great promotional video
Note: This guest post is from Rachel Jellinek of Reflection Films, a skilled filmmaker and savvy marketer. Thanks, Rachel! When telling your organization’s story through video, pay attention to several key considerations. First and foremost, how would you answer these questions? What do you want people to know? What do you … [Read more...]
The three most powerful words in fundraising
What gets in the way of you and your board raising more money? For a fundraising trainer like me, this is a key question. Any sort of fundraising education must address the barriers that make it difficult for people to participate. This list of common barriers won’t surprise you. Perhaps you’ve experienced them yourself. … [Read more...]
Asking Styles: Boost Your Board’s Fundraising
Note: The following guest post from Brian Saber is adapted from his new book, Asking Styles: Revolutionize Your Fundraising. Thanks, Brian! At Asking Matters, we developed Asking Styles to directly address the myth of the ideal, stereotypical fundraiser. Our model is based on the concept that authenticity is central to building … [Read more...]
Seven steps to successful event sponsorships
Today's guest post is from Joanna Hogan, the Strategic Fundraising Coach. She adds, “If you get stuck along the way, feel free to reach out to me.” Thanks, Joanna! For any conference or event planner, one of the big challenges is securing funding. Like it or not, your success with sponsorships will determine whether your conference or … [Read more...]
What’s your budget? (What, you don’t know?)
When interviewing potential clients, I always ask a basic question early in the conversation: “What’s your annual budget?” Sometimes I’m talking with staff, or it might be a board member or a volunteer. More often than not, there’s a long pause. I wait a moment, then ask again. “Last year, how much money did you raise and … [Read more...]
How to Raise Money After a Natural Disaster
In December, the Thomas Fire burned 440 square miles of Southern California, making it the largest wildfire in state history. It destroyed more than one thousand structures: homes, businesses, schools, and several nonprofit facilities. A subsequent landslide – the technical term is “debris flow” – added to the destruction and … [Read more...]
The New Tax Law: How It Affects Nonprofits and Fundraising
Note: This guest post is adapted from a recent article by Kim Klein, one of the nonprofit community's most clear-eyed thought leaders (and a terrific fundraising trainer). Having heard many concerns about the new tax law, I found Kim’s perspective to be helpful. Regardless of your political views -- I generally agree with Kim; perhaps you … [Read more...]
Fundraising Therapy, Part 2 – It’s Not About You
If you’re a fundraiser, it’s often helpful to think like a donor. When leading workshops, I encourage people to flip this mental switch. “How many of you have ever given away money to anybody for any reason at all?” Of course, all the hands go up. Then I ask people to pair off and talk about why they give. These small groups … [Read more...]
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