Note: This guest post is from Erica Waasdorp, author of a new book, Monthly Giving Made Easy. Thanks, Erica! Pandemic lesson number one: you need reliable revenue, no matter what. Your best solution is monthly giving: encouraging automatic monthly payments from your donors, typically via credit card or electronic funds transfer … [Read more...]
Using values to build your anti-racist fundraising program
Note: This guest post is from Laurel McCombs of the The Osborne Group. Thanks, Laurel! My colleague Bob Osborne and I have been fortunate to conduct several presentations this year on how to create an anti-racist fundraising program. As I reflect on these sessions, I want to use this post to emphasize an area that many organizations … [Read more...]
Using evaluation to “scale up” your organization
Note: This guest post is from Traci Shirachi of The Mark. Thanks, Traci! What has the pandemic revealed about your organization? Are you having a harder time maintaining and expanding the resources you need – money, staff, volunteers, focused attention – to do your work successfully? Are you overloaded with increased demand for your … [Read more...]
Who is your fundraising about?
For a long time, the dominant fundraising strategy has focused on creating better donor experiences. The concept of donor-centered fundraising was popularized by Penelope Burk and others. When donors feel connected and empowered, according to this theory, they are more likely to give, give again, and give more … which raises more money … [Read more...]
How to reduce your grant dependence
It’s striking how many people – specifically those who are new to fundraising – assume that grants are the key to success. I can’t begin to count the number of conversations in which the word “grantwriting” (I prefer “grantseeking,” because the process goes way beyond writing) is substituted for the word “fundraising.” They aren’t … [Read more...]
Fundraising with H.E.A.R.T.
In my work as a fundraising consultant, I’ve noticed how clients tend to begin the conversation by asking about tactics and details. Typical questions: Who should sign our fundraising letters? (Board chair, executive director, development director…?) How often can we solicit our donors without annoying them? When we ask our … [Read more...]
Three tips for improving your virtual board meetings
Note: This guest post is from consultant Alyson Molloy Hussey. Thanks, Alyson! 2020 was a challenging year for many organizations. Faced with a totally different environment, nonprofit leaders were forced to pivot, adapt, and get creative. How about you? What was your biggest adaptation over the last year? Some of these … [Read more...]
Want more major gifts? Share your impact
Note: This guest post from Megan Amundson describes the case for more consistent donor communications that emphasize the donor’s impact. For a different (and useful) perspective, check out Community-Centric Fundraising and Nonprofit AF. When I talk with leaders of small nonprofits, they ask me how to build a major donor … [Read more...]
Six ways to save money for your nonprofit
Note: This guest post is from Jodi Segal of Big Change Consulting. Thanks, Jodi! Yes, raising money is hard work. As all fundraisers know, retaining your current donors is easier and more profitable than recruiting new donors. At the same time, saving money is better than spending it unnecessarily. When you stretch your dollars … [Read more...]
What’s a philanthropic advisor? How do I work with one?
Note: This guest post is from Christine Zachai of Forward Philanthropy. Thanks, Christine! Remember when everything was going really well with your favorite major donor? You had a lunch date every year, you knew the names of the children and grandchildren, and you were strategizing together about your next request. Then … [Read more...]
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