For a long time, the dominant fundraising strategy has focused on creating better donor experiences. The concept of donor-centered fundraising was popularized by Penelope Burk and others. When donors feel connected and empowered, according to this theory, they are more likely to give, give again, and give more … which raises more money … [Read more...]
Statistics and storytelling: How to turn numbers into narrative
Note: This guest post is from Dana Sanders of Osage Hill Associates. Thanks, Dana! Does the word statistics stress you out? Do you have bad memories of math class? I’m here to help. The nonprofit world is filled with data. This post outlines the methods you can use to collect data for and about your organization, and how to use what … [Read more...]
How to reduce your grant dependence
It’s striking how many people – specifically those who are new to fundraising – assume that grants are the key to success. I can’t begin to count the number of conversations in which the word “grantwriting” (I prefer “grantseeking,” because the process goes way beyond writing) is substituted for the word “fundraising.” They aren’t … [Read more...]
Fundraising with H.E.A.R.T.
In my work as a fundraising consultant, I’ve noticed how clients tend to begin the conversation by asking about tactics and details. Typical questions: Who should sign our fundraising letters? (Board chair, executive director, development director…?) How often can we solicit our donors without annoying them? When we ask our … [Read more...]
Six ways to save money for your nonprofit
Note: This guest post is from Jodi Segal of Big Change Consulting. Thanks, Jodi! Yes, raising money is hard work. As all fundraisers know, retaining your current donors is easier and more profitable than recruiting new donors. At the same time, saving money is better than spending it unnecessarily. When you stretch your dollars … [Read more...]
“Why me?” (and other questions donors ask)
Note: This guest post is adapted from Harvey McKinnon’s book, The 11 Questions Every Donor Asks and the Answers All Donors Crave. Next month, I’m excited to be joining Harvey for a webinar on this topic… and you’re invited, too. “Me” is everyone’s favorite subject. It’s no surprise that a donor’s first question (whether spoken or … [Read more...]
What’s a philanthropic advisor? How do I work with one?
Note: This guest post is from Christine Zachai of Forward Philanthropy. Thanks, Christine! Remember when everything was going really well with your favorite major donor? You had a lunch date every year, you knew the names of the children and grandchildren, and you were strategizing together about your next request. Then … [Read more...]
Identifying potential donors … virtually
When it comes to fundraising, nothing beats one person talking with another … preferably in person. As a general rule, people will pledge five to ten times more during a scheduled, face-to-face conversation than they will donate by mail or contribute online. Back in the pre-COVID era, we had these conversations in living rooms, coffee … [Read more...]
Good Trouble: How Nonprofits Can Lobby for Change
Note: This guest post is from Martha Collins. It’s adapted from a piece originally published by the Nonprofit Academy of Wisconsin, co-written with Rob Meiksins. Their training series on nonprofit lobbying begins on September 17. Hello, fellow nonprofiteers! As we write this, the reasons and the need for nonprofit … [Read more...]
Trainer confidential: How to move everything online
Three months into the pandemic, I've noticed three facilitation and training trends. First, the webinar wave. Lots of nonprofits and consultants started offering webinars: many for the first time, many for free, and many mediocre. It’s easy to organize and present a webinar, but it’s difficult to do it well. During this first wave, … [Read more...]
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