How big is your marketing budget? Let me guess: Not big enough. Many grassroots nonprofits struggle with marketing. They want a big brand, but have little time or money to invest. Sadly, many of these groups ignore the best tool in the marketing toolbox – and it’s free. Word of mouth! While your marketing options have expanded … [Read more...]
Consultants: Become a Magnet for New Clients
The world is crowded with fundraising consultants – it seems that more and more enter the field every year. Most serve clients doing development assessments, fundraising planning, campaign strategy and management, and (our favorite) helping board members embrace fundraising. They create strategic plans, facilitate board development, … [Read more...]
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