Note: This post is adapted from a recent presentation to the Maine Planned Giving Council. Thanks to MPGC! My planned giving story begins more than twenty years ago, when my spouse and I created our first wills. In addition to including our daughter, niece, and nephew, we designated six nonprofits to each receive a small percentage of … [Read more...]
Not all money is created equal
What’s the best mix of income for your nonprofit? How can you build sustainable revenue streams that make you resilient and self-sufficient? You’ve got lots of options – that’s the good news – but not every option is relevant to every organization. Consider the following facts and principles. Where money comes from Broadly … [Read more...]
When the donor says yes, what do you say next?
Note: This post was co-written by my friend and colleague Harvey McKinnon. Thanks Harvey! It was also re-imagined as an exercise for the book, Train Your Board (and Everyone Else) to Raise Money. As a fundraiser, you’re probably focusing on “the ask”: how to frame your request in the most compelling, inspiring way. Without a doubt, a … [Read more...]
What are “major gifts” – and where do I find them?
When talking with potential clients, I often ask the following questions: "What do you consider a major gift? How many donors contribute at that level?" The phrase "major gift" perplexes some people. If needed, I might rephrase as follows: What do you consider a big gift from an individual donor? If you skimmed off the top 10% … [Read more...]
How to Build a Fundraising Democracy Within Your Organization
Once upon a time, there was an executive director with great fundraising skills. He cultivated grantmakers and individual donors with care – meeting often, honoring deadlines, keeping them updated on his nonprofit’s success. He explored mutual needs and interests, then crafted his requests accordingly. Unfortunately, he wouldn’t … [Read more...]
Thank Your Donors Better, Keep Them Longer
Because it’s December, here’s the best-case scenario – your year-end fundraising program is in full gear and the gifts are rolling in. You’ve invested lots of time writing, designing, and sending letters and email appeals. Perhaps you recruited board members and other volunteers to write notes on all those fundraising letters, which … [Read more...]
When Recruiting Board Members, Look for a Willingness to Learn
Note: This is a guest post from our colleague Kim Klein, a terrific author, fundraising trainer, and mentor to many, many grassroots fundraisers. Thanks Kim! Early in my consulting practice, I had the opportunity to work with the boards of three very different organizations. A well-established theater company A welfare rights … [Read more...]