Note: This guest post from Megan Amundson describes the case for more consistent donor communications that emphasize the donor’s impact. For a different (and useful) perspective, check out Community-Centric Fundraising and Nonprofit AF. When I talk with leaders of small nonprofits, they ask me how to build a major donor … [Read more...]
“Why me?” (and other questions donors ask)
Note: This guest post is adapted from Harvey McKinnon’s book, The 11 Questions Every Donor Asks and the Answers All Donors Crave. Next month, I’m excited to be joining Harvey for a webinar on this topic… and you’re invited, too. “Me” is everyone’s favorite subject. It’s no surprise that a donor’s first question (whether spoken or … [Read more...]
Fundraising in uncertain times: Success stories
How are you navigating this moment? Are you fearful for your organization? Do you sense opportunities? Perhaps both... In today’s post, I’m offering you a pep talk based on data, long experience, and a couple of good stories. These days may feel bleak, but if you address your fear and engage your donors, you can raise a lot of money – … [Read more...]
Board members: What you can do right now
How are you doing? How is your organization doing? As we navigate the challenges of COVID-19, many nonprofits are taking tactical steps to serve and survive: implementing anti-infection measures, working from home, moving programming online, taking a hard look at their budgets, and so forth. In this new environment – which changes … [Read more...]
How to build a gift chart: A fundraising exercise
What’s my favorite fundraising tool? That’s easy: show me a gift chart. If you’re like me, you need to understand how many donations, at what amounts, are needed to reach your goal. If the information is presented in a visual, easy-to-understand way, that’s even better. A gift chart can be used to: Test the feasibility of … [Read more...]
A fundraising recipe: Optimism, creativity, persistence
I once chaired a capital campaign that lasted seven years. That’s seven years of planning, designing, strategizing, and adapting. We completely rebuilt our facility in two phases, which required many, many conversations with architects, designers, and contractors. Seven years of fundraising equals a LOT of asks. In fact, some … [Read more...]
Not all money is created equal
What’s the best mix of income for your nonprofit? How can you build sustainable revenue streams that make you resilient and self-sufficient? You’ve got lots of options – that’s the good news – but not every option is relevant to every organization. Consider the following facts and principles. Where money comes from Broadly … [Read more...]
Dream big, raise more money
Once upon I time, when I worked as a development director, I would gather the program staff annually to ask the “what if” questions: What if we had all the money we needed? What if we could do the work we wanted to do without worrying about the budget – what would we do? What if we had the capacity to try new things and do our … [Read more...]
When the donor says yes, what do you say next?
Note: This post was co-written by my friend and colleague Harvey McKinnon. Thanks Harvey! It was also re-imagined as an exercise for the book, Train Your Board (and Everyone Else) to Raise Money. As a fundraiser, you’re probably focusing on “the ask”: how to frame your request in the most compelling, inspiring way. Without a doubt, a … [Read more...]
More money together: Shared fundraising strategies
In my work as a fundraising consultant and trainer, I'm faced with two persistent myths: Scarcity: There’s not enough resources to go around, which leads to... Competition among groups to gather those scarce resources. To address these myths, let’s begin with a few numbers. Nonprofits across the U.S. receive more than $1.5 … [Read more...]