How big is your marketing budget? Let me guess: Not big enough. Many grassroots nonprofits struggle with marketing. They want a big brand, but have little time or money to invest. Sadly, many of these groups ignore the best tool in the marketing toolbox – and it’s free. Word of mouth! While your marketing options have expanded … [Read more...]
Challenge Your Board, Raise More Money
You’re probably familiar with the challenge or matching gift. A generous donor provides a gift or grant on the condition that you raise an equal amount from other sources. These gifts typically require a 1-to-1 match. Each donation you receive is matched dollar for dollar, though other ratios are possible. Challenge gifts are … [Read more...]
Yes We Can: Two Exercises to Inspire Your Board
When I worked as a development director, I gathered our program staff once a year to brainstorm “what if” questions: What if we had all the money we needed? What if we could focus on the work we wanted to do without worrying about the budget – what would we do? What if we had the capacity to try new things and do our work … [Read more...]
Find the Courage to Train Your Board: 6 Simple Tips
How do you cultivate courage...specifically the courage to try new things, like training our boards to raise more money? Our colleague Beth Raps, who was kind enough to review an early draft of our book, recently asked us that question. Like Fundraisers, Trainers Need Courage If you listed the attributes of successful fundraisers, … [Read more...]
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