Note: This guest post is from Laurel McCombs of The Osborne Group. Thanks, Laurel! My colleague Bob Osborne recently shared why now is the time to conduct your next donor survey. Ready to get started? Here are eight tips to consider. 1. Make sure you know WHY I often get asked about which questions should be included in a donor … [Read more...]
It’s time to check in with your donors
Note: This guest post is from Bob Osborne of The Osborne Group. Thanks, Bob! As we move from the economic uncertainty of a global pandemic to the economic uncertainty of inflation, high energy prices, and what many see as looming recession, it’s important to have happy, loyal, well-stewarded donors. How can you determine how your … [Read more...]
Eight ways to improve board fundraising
Note: This guest post is from Sabrina Walker Hernandez. Thanks, Sabrina! Here’s a question I hear repeatedly: How do I get my board members engaged in fundraising? (Cue the frustrated sighs from executive directors, CEOs, and development staff.) You’ve got options! Here are eight strategies you can use, right now, to improve board … [Read more...]
Funding social change from your own community
Note: This guest post is adapted and condensed from Fundraising for Social Change, 8th Edition, by Kim Klein and Stan Yogi. It explores how the LGBTQ+ rights movement generated funding and people power in San Francisco. Order your copy through your local bookstore. Thanks, Stan and Kim! In the 1970s, lesbians and gay men from … [Read more...]
Why fundraising is better than an endowment
Note: This guest post is from Harvey McKinnon, with assistance from his colleague Kevin Wilson. Thank you both! For many years I served on the board of a small arts organization. I loved the nonprofit, but one thing bothered me every time we went over the budget: our endowment. The endowment totaled about $900,000, just shy of our … [Read more...]
Help your board promote monthly giving
Note: This guest post is from Erica Waasdorp, author of a new book, Monthly Giving Made Easy. Thanks, Erica! Pandemic lesson number one: you need reliable revenue, no matter what. Your best solution is monthly giving: encouraging automatic monthly payments from your donors, typically via credit card or electronic funds transfer … [Read more...]
Using values to build your anti-racist fundraising program
Note: This guest post is from Laurel McCombs of the The Osborne Group. Thanks, Laurel! My colleague Bob Osborne and I have been fortunate to conduct several presentations this year on how to create an anti-racist fundraising program. As I reflect on these sessions, I want to use this post to emphasize an area that many organizations … [Read more...]
Who is your fundraising about?
For a long time, the dominant fundraising strategy has focused on creating better donor experiences. The concept of donor-centered fundraising was popularized by Penelope Burk and others. When donors feel connected and empowered, according to this theory, they are more likely to give, give again, and give more … which raises more money … [Read more...]
How to reduce your grant dependence
It’s striking how many people – specifically those who are new to fundraising – assume that grants are the key to success. I can’t begin to count the number of conversations in which the word “grantwriting” (I prefer “grantseeking,” because the process goes way beyond writing) is substituted for the word “fundraising.” They aren’t … [Read more...]
Fundraising with H.E.A.R.T.
In my work as a fundraising consultant, I’ve noticed how clients tend to begin the conversation by asking about tactics and details. Typical questions: Who should sign our fundraising letters? (Board chair, executive director, development director…?) How often can we solicit our donors without annoying them? When we ask our … [Read more...]