Note: This guest post is from Laurel McCombs of The Osborne Group. Thanks, Laurel! My colleague Bob Osborne recently shared why now is the time to conduct your next donor survey. Ready to get started? Here are eight tips to consider. 1. Make sure you know WHY I often get asked about which questions should be included in a donor … [Read more...]
A fundraising recipe: Optimism, creativity, persistence
I once chaired a capital campaign that lasted seven years. That’s seven years of planning, designing, strategizing, and adapting. We completely rebuilt our facility in two phases, which required many, many conversations with architects, designers, and contractors. Seven years of fundraising equals a LOT of asks. In fact, some … [Read more...]
Ask for the gift – then be quiet
Do you need to raise more money? For most nonprofits, the most efficient fundraising strategy involves seeking major gifts from individual donors. Don’t be intimidated by the phrase “major gifts.” As we discussed in a recent post, you decide what “major” means. For grassroots groups, that could be $500 per year or $40 per month. … [Read more...]
Board Fundraisers — What’s on the Menu?
Have you ever spent time with a three-year-old child? As a parent, grandparent, sibling, babysitter, teacher…whatever your role. If the answer is “yes,” then you undoubtedly learned the following strategy. It’s not useful to ask a young child, “What socks do you want to wear?” Instead, you offer a specific, limited set of … [Read more...]
Boards and Fundraising: Three Tasks Everyone Can Do
If you ask fundraising professionals to describe their deepest and most enduring fantasy, the answer would sound something like this: “Give me a wealthy board filled with wealthy people who will ask their wealthy friends for money.” Sure, those boards exist, but they are very, very rare. Unless you work with a legacy institution – a … [Read more...]