Note: This guest post is from Nora Ellertsen of The Funding Seed. You can read a longer version here. Thanks, Nora! Let’s talk about how we define our closest supporters and who we prioritize when building relationships. Begin with the industry standard: major gifts – as defined by the number of dollars a person gives or has the … [Read more...]
Challenging your assumptions about donors
Note: This guest post is from Alyson Molloy Hussey. Thanks, Alyson! I recently consulted with an organization that was planning a very cool cultivation event. Of course, the Executive Director wanted the group’s most generous donor to attend. When we discussed this at our weekly meeting, they seemed skeptical about the donor. “I am … [Read more...]
Three types of change — and how to manage each type
What’s your comfort level with change? Do you embrace new stuff – especially unexpected new stuff? If you’re involved with nonprofits, you’re in the change business, like it or not. Nonprofit organizations exist to heal the sick, address threats to the environment, build affordable housing, end oppression, create transformative art, … [Read more...]
Your favorite thanks: A fundraising exercise
Note: This is adapted from Train Your Board (and Everyone Else) to Raise Money, which I co-authored with Andrea Kihlstedt. Fundraising is about gratitude and appreciation. When we demonstrate genuine, personal appreciation, donors respond – and they keep giving. By developing a “thank you menu,” you can provide more opportunities for … [Read more...]
How to recession-proof your nonprofit
Note: this guest post is from Traci Shirachi of The Mark USA. Thanks, Traci! Are we entering a recession? If so, are you ready? Throughout the pandemic, nonprofits excelled at adaptation: embracing remote work, changing their service delivery models, engaging donors differently. These pivots were largely successful but required a lot … [Read more...]
Eight tips for building a great donor survey
Note: This guest post is from Laurel McCombs of The Osborne Group. Thanks, Laurel! My colleague Bob Osborne recently shared why now is the time to conduct your next donor survey. Ready to get started? Here are eight tips to consider. 1. Make sure you know WHY I often get asked about which questions should be included in a donor … [Read more...]
It’s time to check in with your donors
Note: This guest post is from Bob Osborne of The Osborne Group. Thanks, Bob! As we move from the economic uncertainty of a global pandemic to the economic uncertainty of inflation, high energy prices, and what many see as looming recession, it’s important to have happy, loyal, well-stewarded donors. How can you determine how your … [Read more...]
The myth of dirty money
Imagine the following… After talking with a friend who says great things about your organization, I hop on your website – and I’m impressed. Based on this friend’s referral and my bit of online homework, I pull out my credit card and donate $50. Question: Should you accept my gift? Your response: What? Are you serious? Of course … [Read more...]
Death, money, and values: Exploring taboo subjects with your donors
Note: This post is adapted from a recent presentation to the Maine Planned Giving Council. Thanks to MPGC! My planned giving story begins more than twenty years ago, when my spouse and I created our first wills. In addition to including our daughter, niece, and nephew, we designated six nonprofits to each receive a small percentage of … [Read more...]
Not all money is created equal
What’s the best mix of income for your nonprofit? How can you build sustainable revenue streams that make you resilient and self-sufficient? You’ve got lots of options – that’s the good news – but not every option is relevant to every organization. Consider the following facts and principles. Where money comes from Broadly … [Read more...]